Freelance Makeup Business 101 (v8.0)


This post will be short and sweet. You should be blogging, on your freelance makeup website, for several reasons. Blogging is one of the #1 ways to keep fresh, new, relevant content on your website. This is extremely important when it comes to Google rankings. Search engine algorithms routinely rate content freshness and relevancy high when choosing what to display, and where, in the rankings. Composing a static website does you no good if you are looking to capture traffic from people in your area of influence who are looking for your services, unless you are the only makeup artist in the area.

Your expectations, however, need to be realistic. Blogging on a service oriented business’s website will not automatically equal hoards of new business. Though, it will work in your favor on the search engines as mentioned before. Furthermore it will make it obvious that your business is progressing nicely when a prospect visits your website. There are millions of websites floating around in cyberspace that have not been updated in years, calling into question whether or not the businesses even exist any more. Don’t be one of them.

Take the best work that you do each week, and turn it into two or three blog posts. Talk about the products used, the type of event, etc. Merely mentioning them will work in your favor for your ranking. Include pictures as well, because they are what will sell your services best. Be sure to ask your client if it is ok, first. And make sure your blog is a part of your website. If you use any of the standard template website providers out there, you should be able to activate the blog feature at no extra cost, if you have not already.

Start thinking about your blog. If you suffer from writers block like I do, it helps to write out some major themes that you want to follow, then break them down by different subjects under those themes. Usually when you have a set of things to constantly write about, it is easier to get started. If you have any more questions about blogging for your freelance makeup business, feel free to ask them below!

Until next time!

Shop at Frends Beauty and live free!


Reduce, Recycle, Reuse. Our reusable canvas shopping bags are not only environmentally friendly, but they are also so, so, so, so, so freaking bright PINK that you could use them to flag down the International Space Station in the event that your car breaks down in the middle of the Sahara and you’re the only human for miles. Have no fear…astronauts will see it, and your life will be saved. So shop for makeup at Frends Beauty, we will save your life. Photo courtesy of @jerilynnstephens.

Matt’s Product Obsession / Beastmode Shaving

Q: What product are you currently obsessing over, Matt?

A: I wouldn’t say I am obsessing over them, but when you have a beard like this, it can be challenging to shave it. The military makes me shave at least once each month, and I get really bad razor bumps. I started testing out Head Slick by Headblade, and Tough Beard Shaving Oil by Somersets. Both have been a godsend.

Q: What is it about Head Slick by Headblade, and Tough Beard Shaving Oil by Somersets that you are loving?

A: I’m loving the smooth, clean shave, and I am certainly loving NOT having a neck full of razor burn and bumps the next day. When you have a beard that rivels in thickness the densest canopy in any forest, you can’t afford to play games. You need something that you can trust to leave your skin smooth…silky smooth baby.

Q: How often do you use Head Slick by Headblade, or Tough Beard Shaving Oil by Somersets?

A: Once a month…literally, the night before I have to report to base. If I am on an extended day mission, then as often as needed. Otherwise…I shave once a month and grow the amazon on my face the rest of the month.

Q: Who would you recommend it for, and why?

A: Anyone who suffers from razor burn, or razor bumps post-shave. The Why is obvious…nobody likes bumps and burn!

Head Slick by Headblade, or Tough Beard Shaving Oil by Somersets are both available at Frends Beauty, call 818-769-3834 or email for more info!

Erick Loves Peanuts

Q: What product are you currently obsessing over?

A: The Wahl Peanut.

Q: What is it about the Wahl Peanut that you are loving?

A: It gives a very close cut, it’s also very comfortable in the hand. Good for precise cutting as well. I prefer to get as close as I can without using a razor or a standard electric razor.

Q: How often do you use the Wahl Peanut?

A: Once a week, religiously.

Q: Who would you recommend it for, and why?

A: Any stylist or barber, or anyone who wants to cut their own hair. It’s great for men like me who want a close shave without actually ‘shaving’. It’s easy to use, and small enough to not take up too much space in your drawer. Wahl is available at Frends Beauty. To order, call 818-769-3834 or email!

Are you buying the real deal?

Our industry is plagued by thievery. There, I said it. No one in our community is safe. Not makeup artists, not makeup companies. And the perpetrators are masters of disguise and deception. They steal original work, ideas, blood, sweat, tears, and passion of artists who put in work to create a beautiful finished product – whether it is a fabulous makeup job, or a makeup product.

Creating a product that people love is not easy. It can take years of time and huge sums of money to create the perfect product. Unfortunately, it only takes a few minutes for someone else to purchase that product, ship it off to China, and have copies made. Aesthetically, the copies typically look the same leading the end user to believe they are either purchasing an original item, or something comparable in quality. All too often however, they are not. And this is the obvious problem.

But there is another problem that has much more of a profound effect on the end user. A lot of the products that we now know and love were created by artists using their own time and money. They started small, and took root and grew into the products that we now look at as indispensable. And unfortunately, they are copied by people who are not artists, mass produced, and sold for less money. When this happens, it not only robs the artist of his or her dues, but it kills their desire to continue to evolve, and put out revolutionary products. When this drive is lost, our entire industry suffers, and product evolution slows.

At Frends Beauty we do our best to only support original products. Sometimes it can be very challenging to figure out if we are always able to do so but we are confident that we do an excellent job. And we too have created completely original products only to watch people copy them, and undercut with cheaply made Chinese knockoffs. C’est la vie, I guess. I do hope that you pay close attention to what you buy and who you support, because in turn, the artists can continue to give you better and better products.

Thanks for reading, and thank you for your business!