Chroma Studio at Frends Beauty

Q:  I love the way my blonde hair color looks when I first have it done but after about the 3 week mark, my blonde hair looks flat and brassy.  Is there a product I can use to keep the color looking as great as it does when I leave the salon?

A: As blonde hair color oxidizes (wears on) from when you first have it done at the salon, it’s actually blue-violet color molecules that are lost from shampooing and due to UV rays from the sun, meaning fadage. Sculpt and Tone by The Chroma Studio is a slightly tinted styling cream, which has a slight violet hue to mask the oxidation process and keep your blonde locks positively neutral, read: no brassiness here. Sculpt and Tone is a light hold styling cream which controls frizz and makes hair modern and piecey.

Q:  I love shiny hair and I go to great lengths to get it.  Is there an easy way to get it without a leave-in conditioner, a detangler and shine serum?  By the way I can’t use those amber tinted oils that you pour into your hands, because they tint my hair yellow

A: Actually there is one product which incorporates shine, detangles and it is perfectly clear.  Shine by The Chroma Studio is a light viscosity shine spray made mostly of olive oil which hydrates and detangles while bringing a lasting sheen to your hair without the weight of a heavy oil. For best results try this little trick:  spray Shine onto your natural bristle brush and follow with your blow dryer on medium heat.  Shine won’t have an off color tint to your hair color over time either, because it is clear.  There will be no oil on your left on your hands either because it sprays in a super fine mist.

Q: I love to change my hairstyle all the time.  But my hair just doesn’t hold curl no matter how much heat I use from irons.  I also feel like my hair is showing signs of heat damage.  Is there anything you recommend for hair that doesn’t hold curl and could use some protecting from all that I put it through?

A: Today’s hairstyling requires a lot of knowledge of thermal irons and appropriate protection from damage as well.  For example there is much discussion about what is the proper temperature to flat iron one’s hair.  Hair texture must be taken into consideration.  For those of you who can’t seem to get your hair to hold curl or to hold that straightening from your flat iron, for that matter. Volume Heat Protection by The Chroma Studio offers your hair dual purpose: thermal protection from heat styling and a styling spray that offers hold that won’t leave you, “stranded.” Volume Heat protection has a co-polymer base which shields your hair from damage and it comes in a bottle with a trigger sprayer that locks for travel, so it won’t spray out in your bag either.

The Chroma Studio line is a hair care line specializing and addressing the needs of professional stylists and consumers alike. Troy Zestos, hair stylist and owner of The Chroma Studio has expanded in spreading his expertise in hair color, hair cutting, and styling for the past twenty years as well as working in the entertainment industry as an active member of Local 706 for the past ten years.

Now, Troy Zestos introduces his own Line of Hair Care Products.  The Chroma Studio Aqua Shampoo and Conditioner, Volume Heat Protection, Shine Spray, Control Hairspray, Sculpt and Sculpt and Tone are available at Frends Beauty Supply. Our Products are currently being utilized on shows as,”American Horror Story”,  “Grey’s Anatomy”, “Mad Men,”  “True Blood”, Pretty Little Liars” and in the movies “Gone Girl”, the new David Fincher movie, as well as “Asthma” by Jake Hoffman, just to name a few.

The Chroma Studio Products are multi-purpose products that address the needs of dehydrated, brittle hair. The Aqua Shampoo is paraben free and restores moisture into the hair with UV protection from the suns harmful rays. The Aqua Conditioner is sulfate and paraben free and infuses body and volume into the hair while controlling frizz without weighing down the hair. Volume with thermal protection offers volume and protects the hair from heat damage when styling. Sculpt  is a soft hold styling cream that is great throughout the hair or just the ends for definition and control. Sculpt and Tone is a soft hold styling cream that is great throughout the hair or just the ends for definition and control with a toner to eliminate brassiness from oxidation. Shine, Olive Oil based spray imparts shine and works as a detangler. Be in control of your hairstyle with Control Hairspray. Adjustable nozzle for soft, medium and strong hold.

The link below will lead you to video demonstrating the benefit of each of our products and their use.

Products retail from $24.00 to $28.00 and are available at Frends Beauty. Call 818-643-3055 to order! And for the month of September, 2014, get a free The Chroma Studio Control Hairspray with the purchase of any The Chroma Studio product at Frends Beauty!


Freelance Makeup Business 101 (v10.0)

Let’s get this straight…I am not a lawyer, and this is not legal advice. No, this is more of a logical suggestion. And you are not a lawyer either. But if you are, then I guess you can just stop reading this and bring me some tacos and beer. Please. Please…

But for those of you who are not lawyers, you need to consult with one who practices commercial law to discuss the proper setup of your contract / services agreement. The issue at the center of many discussions between makeup artists is exactly how to charge a retainer or deposit, and how one can legally claim the rights to those funds once a client breaches the contract. The fact is, it is not always a black and white issue and if challenged in court, more often than not you will be on the losing end if your contracts are not rock solid.

Case law exists in Cluck v. Commission for Lawyer for Discipline that argues ‘[i]f the lawyer can substantiate that other employment will probably be lost by obligating himself to represent the client, then the retainer fee should be deemed earned at the moment it is received.’ If a fee is not paid to secure the lawyer’s availability and to compensate him for lost opportunities, then it is a prepayment for services and not a true retainer. ‘A fee is not earned simply because it is designated as non-refundable. If the (true) retainer is not excessive, it will be deemed earned at the time it is received, and may be deposited in the attorney’s account.’”  This is a positive precedent for you, even if what you read has you scratching your head. However, you need to be very careful with how you go about discussing these situations with your clients when they arise. In Serchen v. Diana Ornes Photography, LLC the court ruled against the photographer when they determined, through reading email correspondence, that it was in fact the photographer who was in breach of contract even though it was the client who initiated the discussion of getting out of the contract and getting a refund of all money. If you would like to read more into these two cases, visit TheLawTog, from where these are cited.

I have found many generic contracts floating around the internet for makeup artists to use, but I would suggest having your own created by your own personal attorney. Furthermore, if and when a client asks you to get out of a contract either verbally or in writing, consult your attorney immediately. Anything that you say or do may be subject to review should it turn into a court case. And you do not want to end up like Diana Ornes Photography LLC where you lose out on everything simply because you said the wrong thing to the client.

Until next time!

Freelance Makeup Business 101 (v9.0)

This should be a no-brainer, but for some reason it isn’t. You need to invest in your education if you want to make it as a Freelance Makeup Artist. And I know you are saying “Well, duh Matt, I did…I went to the Awesome School of Makeup and got a certificate as an Awesome Makeup Artist, I could even make YOU look attractive. Ok, maybe not…but still, I’m an awesome makeup artist”. And for that I commend you, it is likely to be something that will help you through your career.

But the education that we are talking about today, is an education in business and marketing. Tens of thousands of makeup artists spend tens of thousands of dollars investing in an education that teaches them the ins and outs of makeup, but too many future (and current) artists neglect learning the fundamentals of business. Upon graduation, they are armed with every tool needed to be an excellent artist, but have little to no business skills. And the ripple effect of this is much larger than you would expect, and the waves it causes are detrimental to the industry as a whole.

Having a look on Craigslist as I write this post, here is what I see:

– Professional head shots 3 looks Pro makeup artist, pro photographer, professional film studio with several creative backdrops one LOW PRICE $300.
– I can come to you or you can come to me $35.00 special for first time clients.
– Prices are reasonable from $50+.

What I am seeing, is the degradation of perceived value of the industry as a whole. People willing to travel to a client for a $35 makeup doesn’t even cover the price of gas and products. How is one expected to make a living as a makeup artist, when other artists are willing to make far below minimum wage, in order to book a job? And soon enough, these low rates become the norm. You begin to find people or businesses who need the services of a makeup artist, offering small pay or TFP jobs, and dozens of artists clamoring to get them. The more discounts are given, and low rate jobs are accepted, the worse it is for everyone.

And the reason for this is simple – a general lack of business savvy.

Understanding how to conduct your business in a freelance setting is essential to success as a freelance makeup artist. Knowledge of tax laws, accounting, marketing, advertising, contracts, contract negotiation, etc. are fundamental to freelancing. But you do not need to spend another four years in school and get your bachelor’s degree, especially since you work in an industry where a degree is not important. I would suggest looking into certificate programs though. The University of Phoenix, for example, has a Business Essentials Certificate Program which covers many aspects of business knowlegde you will need, including the ones mentioned previously. There are literally hundreds of business certificate programs nationwide. There are also makeup industry leaders like Crystal Wright ( and Michael DeVellis ( who regularly host freelance makeup business seminars. Totally…worth…it.

The net effect of an increased business savvy throughout the industry means one thing – higher paying jobs for all. Raising the perceived value of the industry to levels that it once was will allow true professional makeup artists to make a better living. The first step in raising the perceived value, is increasing the business savvy of professional artists. When individuals or businesses looking to hire a makeup artist realize that they are dealing with a businessperson first, and a makeup artist second, they will know that they are not going to get away with paying $100 plus a $50 kit fee for an 8 hour day.

Educate yourself. Let your inner business beast out. Learn the ins and outs of how to truly manage and grow your personal business, and reap the benefits of an increased perceived value of your industry.

Then…come spend all that extra money here, with me, at Frends Beauty!

Until next time!

Freelance Makeup Business 101 (v8.0)


This post will be short and sweet. You should be blogging, on your freelance makeup website, for several reasons. Blogging is one of the #1 ways to keep fresh, new, relevant content on your website. This is extremely important when it comes to Google rankings. Search engine algorithms routinely rate content freshness and relevancy high when choosing what to display, and where, in the rankings. Composing a static website does you no good if you are looking to capture traffic from people in your area of influence who are looking for your services, unless you are the only makeup artist in the area.

Your expectations, however, need to be realistic. Blogging on a service oriented business’s website will not automatically equal hoards of new business. Though, it will work in your favor on the search engines as mentioned before. Furthermore it will make it obvious that your business is progressing nicely when a prospect visits your website. There are millions of websites floating around in cyberspace that have not been updated in years, calling into question whether or not the businesses even exist any more. Don’t be one of them.

Take the best work that you do each week, and turn it into two or three blog posts. Talk about the products used, the type of event, etc. Merely mentioning them will work in your favor for your ranking. Include pictures as well, because they are what will sell your services best. Be sure to ask your client if it is ok, first. And make sure your blog is a part of your website. If you use any of the standard template website providers out there, you should be able to activate the blog feature at no extra cost, if you have not already.

Start thinking about your blog. If you suffer from writers block like I do, it helps to write out some major themes that you want to follow, then break them down by different subjects under those themes. Usually when you have a set of things to constantly write about, it is easier to get started. If you have any more questions about blogging for your freelance makeup business, feel free to ask them below!

Until next time!

Shop at Frends Beauty and live free!


Reduce, Recycle, Reuse. Our reusable canvas shopping bags are not only environmentally friendly, but they are also so, so, so, so, so freaking bright PINK that you could use them to flag down the International Space Station in the event that your car breaks down in the middle of the Sahara and you’re the only human for miles. Have no fear…astronauts will see it, and your life will be saved. So shop for makeup at Frends Beauty, we will save your life. Photo courtesy of @jerilynnstephens.

Matt’s Product Obsession / Beastmode Shaving

Q: What product are you currently obsessing over, Matt?

A: I wouldn’t say I am obsessing over them, but when you have a beard like this, it can be challenging to shave it. The military makes me shave at least once each month, and I get really bad razor bumps. I started testing out Head Slick by Headblade, and Tough Beard Shaving Oil by Somersets. Both have been a godsend.

Q: What is it about Head Slick by Headblade, and Tough Beard Shaving Oil by Somersets that you are loving?

A: I’m loving the smooth, clean shave, and I am certainly loving NOT having a neck full of razor burn and bumps the next day. When you have a beard that rivels in thickness the densest canopy in any forest, you can’t afford to play games. You need something that you can trust to leave your skin smooth…silky smooth baby.

Q: How often do you use Head Slick by Headblade, or Tough Beard Shaving Oil by Somersets?

A: Once a month…literally, the night before I have to report to base. If I am on an extended day mission, then as often as needed. Otherwise…I shave once a month and grow the amazon on my face the rest of the month.

Q: Who would you recommend it for, and why?

A: Anyone who suffers from razor burn, or razor bumps post-shave. The Why is obvious…nobody likes bumps and burn!

Head Slick by Headblade, or Tough Beard Shaving Oil by Somersets are both available at Frends Beauty, call 818-769-3834 or email for more info!