Are you buying the real deal?

Our industry is plagued by thievery. There, I said it. No one in our community is safe. Not makeup artists, not makeup companies. And the perpetrators are masters of disguise and deception. They steal original work, ideas, blood, sweat, tears, and passion of artists who put in work to create a beautiful finished product – whether it is a fabulous makeup job, or a makeup product.

Creating a product that people love is not easy. It can take years of time and huge sums of money to create the perfect product. Unfortunately, it only takes a few minutes for someone else to purchase that product, ship it off to China, and have copies made. Aesthetically, the copies typically look the same leading the end user to believe they are either purchasing an original item, or something comparable in quality. All too often however, they are not. And this is the obvious problem.

But there is another problem that has much more of a profound effect on the end user. A lot of the products that we now know and love were created by artists using their own time and money. They started small, and took root and grew into the products that we now look at as indispensable. And unfortunately, they are copied by people who are not artists, mass produced, and sold for less money. When this happens, it not only robs the artist of his or her dues, but it kills their desire to continue to evolve, and put out revolutionary products. When this drive is lost, our entire industry suffers, and product evolution slows.

At Frends Beauty we do our best to only support original products. Sometimes it can be very challenging to figure out if we are always able to do so but we are confident that we do an excellent job. And we too have created completely original products only to watch people copy them, and undercut with cheaply made Chinese knockoffs. C’est la vie, I guess. I do hope that you pay close attention to what you buy and who you support, because in turn, the artists can continue to give you better and better products.

Thanks for reading, and thank you for your business!

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