New Frends Beauty website!

Hey everyone! The NEW Frends Beauty website is LIVE! See us at!

We also have a new blog on the site at! All new posts will be there so bookmark us! =)


See Frends Beauty @ The Makeup Show Los Angeles this weekend!


Will we see you this weekend at The Makeup Show? Frends Beauty will be in booth 2012. You will be able to find us by the amount of fun we are having. Look for radiating pulses of awesomeness emanating through the show floor, and follow them to their source. There…you will find us! =) We’re super excited to see all of our friends again and meet lots of new friends! We will have plenty of awesome makeup goodies at killer prices, music, champagne, and good times! See you there!

Frends Beauty IMATS Los Angeles 2013 – Easter Egg Hunt


See these two creepers? That’s Matt and Paul, and they are the Frends Beauty Easter Eggs at IMATS Los Angeles. Want a chance to WIN some goodies at the show? Follow us on Twitter at @stilazzi and @frendsbeauty and set your alarm to check Twitter on Saturday and Sunday at the show at 11am / 1:30pm / 4:00pm. We will tell you which one you need to find walking around the show, and what you need to say…and the first person who does, will win a prize (set bags? makeup brushes? eyelashes?). You’ll have six chances to win, so be on the lookout for us! See you at the show! (Frends Beauty Booth 519)

Frends Beauty 2012 Year in Review

As 2012 fades into history, we look back at the progress we’ve made over the year. Our Frends With Benefits program has made quite significant strides, enrolling well over 1,500 professional makeup artists. Our social media impact has grown over 500% across numerous key platforms. And our little in-house brand Stilazzi, which we created in 2009, picked up over 30 stocking retailers in the United States, Canada, Australia, and Europe.

We also learned a lot about how our customers enjoy doing business with us. There are two schools of thought when it comes to this. 1. Be corporate, or 2. be yourself. We chose to be ourselves. And the response has been wonderful. We deliver a consistently good product and service, but 2012 was the year we began to do it as Brian, Paul, Matt, John, George, Erick, Louie, Brandon, Will, Michael, Albert, Maggie, Brielle, Jamal, Christina, Carla, Anita, Madi, Eva, and the other 3896289436 people here.

Frankly none of us were ever a fan of acting like we were more important than we actually are and while we never did…in business there is always an impetus to put on a front, say “yes ma’am” and “no sir”, etc. In our experience as consumers, we’re never really comfortable when businesses we work with act that way toward us so why would we act that way toward our customers. That said…when you come in, you get a handshake, a high five, or a hug. Sometimes you get all three. We think that shows a higher and truer level of respect toward you than trying to act like a retail robot. Nobody likes retail robots.

human-evolutionIn our evolution, we’re about 50% of where we plan to be by the end of 2013. Naturally we won’t divulge all of our plans because loose lips sink ships and imitation it turns out is NOT the sincerest form of flattery, but suffice to say we have some really big things planned for the new year. Really, big, things. It’s already common knowledge that we have a new location (literally 3 inches from our current location) opening up more than doubling our size, and we have a beautiful, user friendly new website coming. But that’s not all. So please stay tuned to Frends Beauty as we roll into 2013 and be a part of the fun, the family, the party (of course), and the evolution of our brand.

To everyone we worked with, and did business with in 2012…thank you. Thank you for your love, your business, your support, and your trust in us to deliver a product and service that you can rely on. Without you…well, we’d be nothing. Thank you.


The Team @ Frends Beauty

Frends Beauty Charity Toy Drive


Frends Beauty has teamed with Monsters Unite and the Los Angeles Fire Department to support the LAFD Spark of Love toy drive. Bring a new, unwrapped toy into Frends Beauty and get 20% off of your purchase in store. Kids kick ass so let’s make sure they all have a great Christmas!